Northwest superstore Eagle Hardware & Garden found its market share at risk as category killer Home Depot began opening stores next to nearly every Eagle Hardware location. The Jones team used Eagles home field advantage literally. Television commercials featuring Seattle Mariners stars appealed to the hometown crowd while boasting Eagles superior selection. The popularity of the campaign forced Home Depot to buy out Eagles Mariners media sponsorship, but it was too late. The 8-year campaign had a very loyal following. Eagle beat Home Depots sales in the Northwest every year until purchased by Lowes in 1999.

9 Responses to “Seattle Mariners Edgar Martinez “Big Bat” Eagle Commercial”

  1. rockle18 says:

    great vid. Eagle >>>> Lowe’s who’s with me??

  2. seattlehawkins says:

    Brings back memories,
    Back then there was just 1 or two filthy mexicans hanging outside of Eagle, Now hundreds!

  3. jpalonus says:

    You LOST the “light bat” commercial? How does that happen in this day & age?

  4. CATATTACK98 says:

    My page has lots of ads

  5. JonesAdvertising says:

    Wish we had the Light Bat spot. It’s been lost over the years. But there are several more Edgar spots to see!

  6. wrob4343 says:

    do you have the light bat one?

  7. JediMasterBenson says:

    remember when Lowes used to be Eagle Hardwere and Garden. I remember geting a life sized poster of Randy Johnson from there when I was 10.

  8. 111213 says:

    great vid

    comment me back HK

  9. 5351512 says:

    lets chat

    anyone want to chat YG

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